Raw Elegance in Silver Craft

This project was born from my fascination with chunky jewelry and the refined art of silversmithing. The fusion of bold, robust forms with the elegance of traditional craftsmanship inspired me to embark on a unique design journey. The result is a visual and tactile statement that embodies both strength and sophistication. This project reflects my passion for detail, my willingness to experiment with form, and my ability to merge different art forms into a cohesive and impactful design.

This brand goes back to their roots. That’s why the name Element 47 is inspired by the periodic element silver (“Ag”, atom;ic number 47). The purest form. The brand’s core values are: Embracing Humanity in Everyday Items, Fluidity and freedom in design, Honesty and openness.

To bring Element 47’s unique vision to life, I approached this project with a multi-faceted strategy that blended creativity, precision, and a deep understanding of the brand’s ethos. The aim was to translate their core values embracing humanity, authenticity, and artistic freedom into a cohesive branding campaign that resonates across various touchpoints.

3D-modeled by Bart Janssen, the heart plays a subtle yet powerful role in the designs and imagery. It embodies the essence of the brand and serves as a key element of the new collection.

The photography for Element 47 captures the raw beauty of imperfection and the elegance of design. Hands and arms play an important role, adding mystery and subtle strength. The unpolished, honest images highlight the fine craftsmanship of the jewelry, telling a story of skill and artistry.